A recent study at Forrester revealed that nearly 80% of website traffic is the result of search engines. That means if you want to increase the volume of website visitors it is imperative that your site be ranked high on the major search engines like Bing, Google and Yahoo.
Most business owners invest a significant amount of time and money trying to get the search engines to rank their website favorably. 99.9% of business owners fail trying to do it themselves, because the search engine algorithms are very complex. You could do a great job on many aspects of web development, but if you miss a few beats, the search engine spiders will not reward your site with good rankings. In most cases, the search engine spiders end up missing most of the websites pages because of poor site architecture and no sitemap.
Search engine optimization, aka SEO, is a pragmatic process of preparing your website for the search engine’s evaluation. A lot of companies claim they offer SEO services, but very few marketing companies understand the formula for optimizing a website to successfully rank for relevant keywords that get them traffic from visitors that meet the business niches.
In 2000, Lead Planet founder, Bryan Dornan rolled out Nationwide Marketing in an effort to provide internet marketing solutions like web design, public relations, SEO and in addition to direct response for media like TV and radio.
A few years later, Dornan created a think tank called Smart Search Strategies that focused solely on search engine optimization. This group of talented internet marketers created a unique SEO system that encompassed each component of white-hat search marketing that Google, Yahoo and MSN required for long term rankings. The SSS project was a huge success and the think tank developed into a full-fledged SEO marketing agency that helped hundreds of businesses significantly improve their ranking online. Our SEO team offers elite internet marketing services for businesses that are serious about increasing the traffic to their website.