Someone asked me the other day about the value or de-value of article marketing. This person was frustrated because all of the articles they posted had very little if any on their search engine rankings. Let’s be honest…organic search marketing can be a tiring process that has its highs and lows. Even people like me who are very passionate about search engine optimization get tired when we hit walls optimizing. Many A few years ago article marketing was hot topic for the SEO world. After a while the search engines caught on to the aggressive internet marketing that SEO operatives were using and it seemed that at least Google was not valuing the links as high anymore.
As a publisher and SEO specialist I have always valued content and posting articles online. Posting articles on article directory sites, blogs and websites creates a new opportunity to promote websites and brand companies. To me, the recent Google May Day algorithm update reiterated that search engines are committed to driving traffic to relevant authority websites. I noticed that websites I’m working that were negatively affected by the Google May Day update were my sites that had little or poor content. Most of the other websites saw the traffic volumes remain steady and some websites have even experieiced a pleasant rise in rankings.
Article marketing requires good planning and a pragmatic plan with a committment for fresh and insightful content in an effort to maximize search engine rankings. I believe that writing compelling content will enhance most SEO campaigns and separate the performance of websites. Search engine algorithm changes can be an SEO specialists worst nightmare, but on the flip-side it can be an exciting ride offering the rewards of higher rankings as well. – Bryan Dornan